A true public relations practitioner actually adheres to a strict code of ethics, promoted by the Public Relations Society of America and the Institute for Public Relations.
All 29 displayed Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources.
This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. Interacting With Computers — Using computers and computer systems including hardware and software to program, write software, set up functions, enter data, or process information.
Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining Being ethical public relations over time.
Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job. Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used. Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems- or process-related topics.
Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members. Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others. Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others. Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.
Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.Unit 2: Understanding public relations As a PR professional, you have a responsibility to act in an ethical manner.
Ethics in the PR industry 1 Ethical dilemmas faced in the PR industry Ethics and morality define how PR professionals act. In a business that deals with Being ethical does not rule out working for the tobacco, fast.
Responsible Advocacy This approach to public relations proposes that the best way to practice public relations ethics is through the ideal of professional responsibility.2 The contention here is that these imperatives can work together if we consider the public relations practitioner as a professional.
An ethical public relations communication offers more than mere facts; it offers context for a story. This means explaining to readers why an event has importance or why company leaders take the.
The moral theory known as “ the ethics of care” implies that there is moral significance in the fundamental elements of relationships and dependencies in human life. Normatively, care ethics seeks to maintain relationships by contextualizing and promoting the well-being of care-givers and care-receivers in a network of social relations.
While PR pros are known for being able to "spin" even the worst news into good press, they are often reluctant to tackle their own industry's bad ethical.
The Chartered Institute of Public Relations (CIPR) is a professional body in the United Kingdom for public relations practitioners. Founded as the Institute for Public Relations in , CIPR was awarded Chartered status by the Privy Council of the United Kingdom in and added "Chartered" to its name.
As of late , CIPR had 10, .