Khusbu Shrestha Agency Insights 9 min read Your company provides a service to your customers, and those customers communicate their experience to the world through an online medium, often online reviews.
Social Media The commissioned survey - conducted by PhoCusWright - reveals that more than half of global respondents do not want to make a booking commitment until they read reviews and find out what other travellers thought about the property. According to the study, respondents turn to TripAdvisor on a regular basis.
Twenty nine percent visit the site several times a month, 12 percent say they check the site at least once a week and 26 percent regularly use the site more than once a week.
Overall, this means that 67 percent of respondents check TripAdvisor a few times a month or more. More than 80 percent say the site's reviews help them feel more confident in their travel decisions, and help them to have a better trip.
Of those polled, 93 percent of respondents feel that a hotel stay is very important to the overall trip experience. However, TripAdvisor users aren't just looking at accommodation options: The survey also reveals some interesting findings about why travellers write reviews, how they use them when planning a trip and the impact management responses have on their perceptions of properties.
Not only are travellers referencing reviews before they book, they are clearly more highly engaged by businesses that respond to reviews. But how do travellers interpret reviews?
When asked how they tend to use TripAdvisor, a few key elements came to the forefront: When asked about traveller submitted photos, 73 percent of respondents said they look at these as they help them make choices.
And the importance of reviews is not limited to hotels - restaurants need them too. According to the study, 31 percent of respondents avoid eating at restaurants that do not have any reviews.
Why do they write reviews? How do we differ across the globe? Respondents in Russia and Japan were the only two markets to prefer to read a lot of reviews multiple pages to get an overall sense of people's opinions.
Thirty four percent read eleven or more hotel reviews before deciding on a hotel. The benefits are clear - the more engaged the property, the more likely travellers are to book.- See 1, traveler reviews, candid photos, and great deals for Delphi Resort at TripAdvisor.
We didn't want to leave.. - Review of Delphi Resort, Leenane - TripAdvisor1K TripAdvisor reviews. At TripAdvisor, we believe in the power of travel — and in helping you make the most of every trip. With over million candid traveler reviews, we can help you make the right choice when you shop for hotels, restaurants, and attractions.
The first reply from Hotel Quickly was that they can only organize a voucher which is not acceptable as some media review clearly says that is worthless.
I wrote to them again for a refund and they didn't even bother to reply back. Reviews See what other travellers think about our hotel.
By incorporating Tripadvisor onto our page, it is now easier for guests to both review and research their trip, worldwide. Write a review. TripAdvisor Traveler Rating: Based on traveler reviews #75 of hotels in Copenhagen.
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Search Find Yelp reviews helpful? Start helping others by sharing your experience. Start Your First Review. Hotels & Travel. Local Services. Event Planning & Services. Public Services & Government. Financial Services. A man who wrote fake reviews about Italian restaurants and hotels on the online travel site TripAdvisor has been jailed for nine months and ordered to pay an 8, euro ($9,) fine, the company.