Micro-environment[ edit ] Company aspect of micro-environment refers to the internal environment of the company.
Micro Environment Introduction Micro environment factors, are factors close to a business that have a direct impact on its business operations and success.
Before deciding corporate strategy businesses should carry out a full analysis of their micro environment. In this article we discuss common micro environment factors. To learn about other factors, that are part of a firm's Marketing Environment read our articles about Macro Environment Factors and Internal Environment Factors.
Customers As all businesses need customers, they should be Centred Orientated around customers. The firm's marketing plan should aim to attract and retain customers through products that meets their "wants and needs" and excellent customer service. Employees Employing staff with relevant skills and experience is essential.
This process begins at recruitment stage and continues throughout an employee's employment via ongoing training and promotion opportunities. Training and development play a critical role in achieving a competitive edge; especially in Service Sector Marketing.
If a business employs staff without motivation, skills or experience it will affect customer service and ultimately sales.
Suppliers Suppliers provide businesses with the materials they need to carry out their business activities. A supplier's behaviour will directly impact the business it supplies. For example if a supplier provides a poor service this could increase time scales or product quality.
An increase in raw material prices will affect an organisation's Marketing Mix strategy and may even force price increases. Close supplier relationships are an effective way to remain competitive and secure quality products Shareholders As organisations require investment to grow, they may decide to raise money by floating on the stock market i.
The introduction of public shareholders brings new pressures as public shareholders want a return from the money they have invested in the company. Shareholder pressure to increase profits will affect organisational strategy.
Relationships with shareholders need to be managed carefully as rapid short term increases in profit could detrimentally affect the long term success of the business.
Organisations need to mange the media so that the media help promote the positive things about the organisation and reduce the impact of a negative event on their reputation.
Some organisations will even employ public relations PR consultants to help them manage a particular event or incident. Consumer television programmes with a wide and more direct audience can also have a very powerful impact on the success of an organisation. Some businesses recognise this and will change their reaction when consumers mention that they are going to contact a consumer television programme or the newspapers about the business.
Competitors The name of the game in marketing is differentiation. Can the organisation offer benefits that are better than those offered by competitors?The business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer plombier-nemours.com three levels of the environment are: Micro (internal) environment – small forces within the company that affect its ability to serve its customers.
Jun 24, · Macro Environment In order to determine why the Virgin Mobile South Africa (VMSA) brand has not yet captured the hearts of the Words: three levels of the marketing environment: macro environment, micro-environment and the internal environment.
Macro environment -The Pestle Analysis The pestle analysis is the external macro. plombier-nemours.com is the place to go to get the answers you need and to ask the questions you want.
Macro environment Telewest, and acquisitions of the VirginNet internet service provider, and Virgin Mobile.
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